​In March 2024, Canva, the Australian-based visual communication platform, acquired Serif, the UK-based developer of the Affinity suite of creative software. This acquisition includes Affinity Designer, Affinity Photo, and Affinity Publisher, which are professional-grade applications for vector graphic design, photo editing, and desktop publishing. The deal represents Canva's largest acquisition to date, with the aim to bridge the gap between professional and non-professional design tools, enhancing Canva's offerings to cater to a broader range of designers