Armando Testa S.p.A., a leading Italian communication group with offices in Turin, Milan, and Los Angeles, has acquired a minority stake in RedAbissi S.r.l., a software house operating in the Martech sector with a proprietary Social Media Management platform. Through its solution, RedHab, RedAbissi enables clients to create constantly updated editorial plans that are automatically published on the social media pages of retail locations, allowing them to integrate their own communication with brand-generated content via continuously active and up-to-date profiles.

Nash Advisory served as exclusive financial advisor to RedAbissi’s partners, handling all stages of the process, from origination to closing of the deal.