Deals

Azulis Capital acquires Jordenen

A specialist in promotional products and branded merchandise

Background

Acquired in 1999 by Gaël de Calan, Jordenen, named Best Promotional Products Agency in 2017, is now the French leader in the promotional products market. The company stands out through its corporate-focused offer, serving large groups and multi-site companies, which accounts for more than half of its revenue. Jordenen provides tailor-made solutions with dedicated management tools designed to meet the diverse needs of purchasing, marketing, and communication departments, maintaining long-term relationships with around forty key clients.

Deal Summary

Adviso Partners advised Azulis Capital on its investment in Jordenen, the French market leader in promotional products and corporate gifting.

Learn more

Bertrand Thimonier

Adviso Partners

T: +33 632693219