Founded in 2006, Advice is a martech company specializing in Behavioral Loyalty strategies. It was the first in Italy to leverage users’ digital behavior data to create personalized relationships and enhance customer loyalty
Aegida Investments, together with the Metrika Tech Fund, supported by ABC Capital Partners, have acquired the stake previously held by HAT SGR and subscribed to a capital increase aimed at the platform’s technological development and the broadening of its service offering.
The objective is to position Advice Group as a distinctive player in innovative marketing—powered by 100% Made-in-Italy technology—capable of delivering companies a single, end-to-end martech solution: from user activation, through conversion, to customer loyalty
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