Founded in 1974, the Boucherie Rouennaise Group operates around thirty traditional butcher shops across northern France. With over 45 years of experience and a comprehensive product offering, the group generates approximately €30 million in revenue, running local butcher shops under its two brands, BVM and Tradivia, as well as butcher counters under the Carrefour banner. All its outlets maintain a fully traditional approach, offering fresh, non-prepackaged products directly to end consumers.