Founded in 1997, DUCATILLON is the French leader in mail-order sales of amateur livestock equipment, hunting gear, and outdoor leisure products. The company offers over 22,000 references with a unique multi-specialist positioning, covering hunting apparel and accessories, livestock equipment, gardening tools, kitchenware, dog accessories, and fishing gear. Its growth over the past five years has been driven by high-quality customer service provided by specialized sales advisors, exclusive products through proprietary brands and exclusive distribution agreements, and three complementary sales channels: 15 catalogs, 7 e-commerce sites, and a showroom in Cysoing (France). DUCATILLON serves over 500,000 customers, with steady annual growth, and achieved €22 million in revenue in 2016 with a team of 80 employees.
ADVISO PARTNERS advised the shareholders of DUCATILLON on the managerial and ownership transfer of the company between its President, Thomas DELECROIX, and the buyer, Jean-Marc BERNARD. As part of this transaction, OMNES CAPITAL entered the company’s capital, supported by Bpifrance, through a Buyer-In-Management-Buy-Out (BIMBO) operation.