Founded in 2001 in Reims by Frédéric Grünblatt and Marlène Castan, the VITAFRAIS Group is the French leader in the distribution of fresh and ultra-fresh 100% organic products to independent organic stores and retail networks. With nearly 50 employees passionate about organic food, the group achieved close to €70 million in revenue in 2015, growing steadily at +25% per year since its creation.
VITAFRAIS offers the widest organic product range on the market (around 5,000 references), combining nine proprietary brands with a large selection of exclusive and non-exclusive products. The group stands out for its strong innovation capacity, launching nearly 300 new products annually across specialized organic retail and foodservice (5% of sales). About 80% of its products are of French origin, often certified with quality labels (AOP, IGP, Label Rouge, etc.).
VITAFRAIS has chosen ORGANIC ALLIANCE to support its future growth and enable the exit of its founding directors. The acquisition by ORGANIC ALLIANCE marks a new stage in the group’s development amid the ongoing consolidation of the organic market.The strategic merger of VITAFRAIS and PRONATURA within ORGANIC ALLIANCE aims to create a leading player in the production and distribution of fresh and ultra-fresh organic products in France, serving both specialty retailers and consumers. The shareholders of ORGANIC ALLIANCE, Lionel Wolberg and NAXICAP PARTNERS, anticipate strong growth in the coming years, driven by an active internal growth strategy (new product launches, expansion of ranges) and the implementation of logistical synergies.
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