Through these acquisitions, Schweizer Agrarmedien AG brings together established specialist publications and high-reach digital marketplaces under one roof, creating a leading specialised media platform for the Swiss pet market. The transaction strengthens the company’s position in the pet segment while selectively expanding its offering beyond agricultural media

Together with its existing publication “TierWelt”, the newly acquired pet media brands reach an annual print circulation of more than 1.1 million copies. In addition, the digital platforms generate approximately 250,000 visits and more than 3.5 million page views per month

Peter Neumann, CEO of Schweizer Agrarmedien AG, comments on the acquisition: “With this transaction, we are creating a platform that combines leading pet marketplaces with established specialist publications. This opens up new opportunities for our readers as well as for advertising clients and business partners.”