Altreda, which is based in Schlieren, supplies specialist dealers and wholesalers in the security and communications industry with professional radio equipment in Switzerland and Liechtenstein. As a wholesaler, the company is active in both the import and distribution of radios and corresponding accessories from leading brands. The company has built up long-standing supplier relationships with the three leaders Motorola, Kenwood and Hytera.
Its customers include over 100 active specialist retailers as well as the largest e-commerce providers and electronics stores in Switzerland and Liechtenstein. Owing to its many years of successful activity, the company is the clear market leader with a market share of around 70% in Switzerland and the Principality of Liechtenstein.
As part of the realignment of an investment holding company, Altreda AG was sold to the Swiss entrepreneur Frank Studerus.