Background
smile365 is a B2C e-shop that targets beauty and wellness customers with a unique and innovative approach to a beautiful smile. In addition to consumer oral care solutions, smile365 offers beauty products for the lips, mouth and more. smile365 sets itself apart from its competitors with a natural, sustainable and innovative product selection.
Deal Summary
Under smile365 AG, SwissCommerce and Piemontana Holding have launched a major new e-commerce portal for B2C customers in the Swiss dental market. SwissCommerce AG, an e-commerce specialist, and Piemontana Holding AG, an investor in the dental industry, are pooling their know-how and resources to provide end consumers with a comprehensive and unique programme in the areas of oral care and beauty.
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