Background
The company ALVI GmbH, headquartered in Höxter, was founded in 1961 and has become one of the leading brands on the market for baby equipment with the development of the Baby-Mäxchen sleeping bag against sudden infant death syndrome. The Alvi range includes sleeping bags, mattresses, bed linen, accessories and much more from the baby accessories sector
Deal Summary
The portfolio of the Cologne-based company Fond Of, which generated sales of over 100 million euros in the 2024/25 financial year, currently includes the brands Affenzahn primarily for toddlers, ergobag for schoolchildren and satch for children from the 5th grade. With the acquisition, Fond Of has now tapped into the smallest age group: babies
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